Enjoying your meals is impossible without making a mess. You like to play with your food, and your parents like to see a clean face, so this bib will make everyone happy. Based on the Snoozebaby concept of tactile stimulation, which was developed by the founder's quest to comfort her premature son, who suffered from Kiss syndrome. She noticed that ultra-soft fabrics had a calming effect on her baby when he was tense and crying. Playing with tags, which were attached to ultra-soft fabrics, relaxed and soothed the infant in a way other products had not.